How to set your app's country availability in Google Play Console

By Andrew · Published 8 September 2026 · Last updated 29 September 2026

In Play Console, open the app, go to the Production page and select the Countries/regions tab. Click Add countries/regions or Remove countries/regions, pick them and confirm. Availability covers current and future production releases and is matched to each user's Play country, not their location. A change can take a few hours to show on Google Play, and an app can still be missing for reasons the console names.

Before you start

Availability belongs to the production track: when you select a country as available, every current and future production release includes it. Open and closed testing releases have their own country targeting, matched to production unless you unsync them.
Source: Play Console Help: Distribute app releases to specific countries
Google Play decides who sees the app by the country the user's Google Play account is registered in, not by where the user is standing. Google's own example is a city transport app, which should be available in the countries its visitors come from, not only its own.
Source: Play Console Help: Distribute app releases to specific countries
A production release reaches all Google Play users in the countries and regions you chose, and the Latest releases and bundles page shows how many countries each release targets.
Source: Play Console Help: Prepare and roll out a release
Google publishes the table of locations where Google Play distributes apps, with the currencies and price ranges accepted in each. The checker's Google Play country picker carries the 176 named locations read from it.
Source: Play Console Help: Supported locations for distribution to Google Play users

Set the countries

Open the app
In Play Console, select the app whose availability you want to manage.
Go to the Production page
Open Production and select the Countries/regions tab. This tab is the app's availability; testing tracks have their own, described below.
Add or remove countries
Click Add countries/regions or Remove countries/regions and select the countries or regions you want.
Mind paid apps and subscriptions
Adding a country to a paid app adds local prices automatically, generated from your default price, and you can edit them. If you sell subscriptions, set prices for the countries you add.
Confirm, then send for review
Confirm the selection. The change appears under Changes not yet sent for review on the Publishing overview page, and nothing is sent automatically. Once approved it can take a few hours to show on Google Play.

Note: Country targeting does not apply to internal testing. An internal tester whose account is registered in a country where the app is not available still receives the internal test build.Source: Play Console Help: Distribute app releases to specific countries

Testing tracks and staged rollouts

By default an open or closed testing release matches the country availability set for production, and a change to production applies to the testing track as well.
Source: Play Console Help: Distribute app releases to specific countries
To give a testing track its own countries, open its Countries/regions tab (Open testing, or Closed testing and Manage track), click Unsync countries/regions, then Edit countries. Unsyncing is offered only when the track has no release rolled out, when production targets at least one country, or when pre-registration targets at least one country outside Rest of World.
Source: Play Console Help: Distribute app releases to specific countries
A staged rollout sends an update to a percentage of users, which does not grow on its own, and can start in a limited set of countries; by default those match production, and once the rollout has started no country can be removed. It limits who receives the update, and the users outside it do not get it yet.
Source: Play Console Help: Release app updates with staged rollouts

Read the app's publishing status

Play Console does not list a status for each country the way App Store Connect does. It shows one publishing status for the app, under its name, and that status decides whether the country list matters at all.

Production: the app is available for download to Google Play users in the chosen countries or regions.
Source: Play Console Help: Publish your app
Draft: no presence on Google Play yet, either never published or rejected in review. No active releases: nothing rolled out on any track, or the updates were rejected. Unpublished: discoverable for existing users only, with updates only for them.
Source: Play Console Help: Publish your app
Removed by Google and Suspended by Google: not discoverable. The first needs a policy-compliant update to be reinstated, the second a successful appeal.
Source: Play Console Help: Publish your app
Internal testing: available to internal testers by link only, not discoverable. Closed testing: discoverable, but only selected testers can install it. Open testing: discoverable, and any user can become a tester.
Source: Play Console Help: Publish your app
The update status says whether the latest changes are in review, rejected, or not yet sent for review. Changes are not sent for review automatically.
Source: Play Console Help: Publish your app

Why an app can still be missing where you selected it

Time. After you publish an app or an update, including a change to the app's distribution settings, it can take a few hours before the change shows on Google Play.
Source: Play Console Help: Set up your app's prices
Not sent, or not published. A country change is listed under Changes not yet sent for review on the Publishing overview page and waits there until you send it; with managed publishing on, an approved change also waits until you publish it.
Source: Play Console Help: Control when app changes are reviewed and published
The user's Play country. A person whose Google Play account is registered in another country sees that country's store, wherever they are.
Source: Play Console Help: Distribute app releases to specific countries
The user cannot simply switch. Changing a Google Play country needs a payment method from the new country and being in it, at least 90 days must pass between changes, and members of a Google Family group cannot change it at all.
Source: Google Play Help: How to change your Google Play country
The app's status. No active releases, Unpublished, Removed by Google and Suspended by Google all mean the app is not discoverable, whatever the country list says.
Source: Play Console Help: Publish your app
A price without distribution. A country you entered a price for but are not distributing to gives users no access to the app.
Source: Play Console Help: Set up your app's prices
A staged rollout. An update reaches only the chosen percentage of users, and only in the countries the rollout includes; a user outside it does not have the update yet.
Source: Play Console Help: Release app updates with staged rollouts

What you selected against what people see: a worked example

A check run on 29 September 2026 for TikTok on Google Play (package com.zhiliaoapp.musically) across all 176 locations, from the demo page. The checker reads Google Play's public store page for each location at that moment, so each answer is what a person registered in that country saw that day, whatever the app's Play Console says.

TikTok, com.zhiliaoapp.musically, on Google Play, checked on 29 September 2026
Locations	Listed	Not listed
176	175	India

Confirmed the same day by hand: Google Play's own web page for the app answers with the listing when asked for the United States and with a not-found page when asked for India. The report also showed one rating count for the whole world, 70.0 million, because that is how Google publishes it, and a star rating on the store page in 87 of the 176 locations. It does not say why one location does not list the app, and no outside tool can: the reason lives in the developer's console. What a check adds is the other side of that console, one location at a time, for any app.

Common questions

How long does it take for a country change to show on Google Play?

Google says that after you publish an app or an update, including changes to your app's distribution settings, it can take a few hours for the change to be shown on Google Play. Before that, the change has to be sent for review from the Publishing overview page, because changes are not sent automatically, and with managed publishing turned on it also waits for you to publish it.

Can my app be available in some countries on Google Play but not others?

Yes. On the Production page's Countries/regions tab you add or remove countries and regions, and current and future production releases follow that list. Open and closed testing tracks match production by default and can be unsynced to target their own countries; internal testing ignores country targeting altogether.

Why does Google Play say the app is not available in a country I selected?

Check three things. The user's Google Play account must be registered in that country, because Google targets by account country, not by location. The app's status must be Production: No active releases, Unpublished, Removed by Google and Suspended by Google mean it is not discoverable. And allow a few hours after the change has been sent for review, approved and published.

Do I have to set a price for each country I add on Google Play?

For a paid app, adding a country adds local prices automatically, generated from your default price with the local currency and exchange rate, and you can edit any of them. If you sell subscriptions, set prices for the countries you add. A country you entered a price for but did not distribute to gives users no access to the app.

Which countries can I distribute to on Google Play?

The ones in Google's table of supported locations for distribution to Google Play users, which also lists the currency and price range accepted in each. The checker's Google Play country picker carries the same 176 named locations, grouped by region, and its App Store picker uses Apple's own 175 storefronts, because the two lists differ.

Sources

Every rule above was read against the store's own documentation on 29 September 2026. The wording is ours; the facts are theirs.

See what each location's Play Store shows

Paste the app's Google Play link or package name and pick the locations. The report says where the app is listed right now, with its rating, price and chart position there. Up to 5 locations per report is free and needs no account.

Check an Android app in every location